Transcript: Blogtronix demoed: a turnkey social software system for your enterprise

This transcript is from a PodTech.net podcast at:
http://www.podtech.net/home/technology/1577/blogtronix-demoed-a-turnkey-social-software-system-for-your-enterprise

Guest: Vassil Mladjov - Blogtronix
Host: Robert Scoble - ScobleShow

Vassil Mladjov - Blogtronix
Hello, my name is Vassil Mladjov. I'm the Founder and CEO of Blogtronix and I will show you a very short demo of Blogtronix platform. Blogtronix has created the communication collaboration platform that combines blogging with Wikis, social networking, document management, RSS feeds and you can use it on demand, you can get it as piece of software or an appliance. So, let me show you.

Okay. So, we are right now logged into the Blogtronix platform and we're just looking at a basic view where every module in our system could be turned on and off. You can have your basic functionality for blogging here, you can read a blog by somebody, you can read blogs by many different people, because that's a community blog essentially. So, we can to go blog of Divedi who talks about Guy Kawasaki, where you can see the blog, the categories, the tags, the picture of the user, his name. Additionally you can see that you can rate this blog, you can mark it as a spam, this is an external log because of administrator, you have the ability to approve any post to put it on the top of the page, which essentially means editor's choice. I can also edit or the delete the blog right from here. So, you don't have to go in the back-end and see all this.

As I said, we have different modules in each group; we have the ability also to have posts, news, events. You can you have links and categories. You have the ability to have tags for the whole group, as well as, RSS feeds and you can choose the type of RSS feed that you want to add to you profile or just clip into your clip board and paste it somewhere else.

Under the same group that we have for blogging, we also have a Wiki. Our wikis are very simple wiki, where you've documents and you've folders for those documents. So, I can go to one document, I can read the document. If I want to edit it, all have to do with an edit button, and I get into our editor, which allows you to edit it on the fly. You additionally could look at the history of this document and see in this case there is only one version, so there is no comparison. Other than wikis under the same group, we have combine document management and here is where you can actually upload the ready wiki documents or other documents. You can lock their versions, so people can only download them or people can actually upload additional documents.

Blogtronix, also has the capabilities of creating multiple groups. So, we're right now in just one group, but you can create as many groups that they are internal or external, that they are secure or open. As well as, different type of groups around customers, vendors, support. Each one of those groups could be used for collaboration and communication with your partners, customers, employees. Now, I will show you how easy it is to create a blog and I will show you Beta version of something that we are right now turning in Europe. And we are into our Alfa Beta site. So, for us to create the new blog post and let's say this is -- we want to create not just the blog post, but also the ability for video blog.

So, we can say, PodTech, post by Robert, and if we want to add Video, whether this is Windows Media, whether this Flash or QuickTime, in this case we have a link that we have copied from QuickTime and all I have to do is actually paste it, give it the size and we have the video actually, right now, built in. So, this is how easy it is to get the video up and running. And where we can give a tag to the system so this is video Robert, we can actually select a category and you can post it. If we click on a post, hold on. There we go. We're now behind a Firewall of a big bank so it takes a little more slower. Right here, you refresh it. And for some reason the plug-in doesn't work, well anyway. So, this is how easy it is to create a blog post. And if the plug-in is actually here, we should actually see the video and anyway.

Robert Scoble - ScobleShow
I wonder, if I gave you the download link, instead of...?

Vassil Mladjov - Blogtronix
I don't know if I used the right link. Yeah.

Robert Scoble - ScobleShow
Yeah, I think I gave you the download link instead of the player link so that's my bet.

Vassil Mladjov - Blogtronix
No, that's okay. We use another link, but if I go to my blog post you'll see that actually the stuff should work and this could be also Firewall issue, why the video is not loading, but let's find out right now, because we tested it a second ago and it was working and to (Inaudible) build a blog post. So, let's see. It loads and then stops.

Robert Scoble - ScobleShow
Blame it on Microsoft.

Vassil Mladjov - Blogtronix
Yeah, we'll blame it on Microsoft. But there you go so. I works right here, so that was, probably we didn't use the right thing. That's another video coming from PodTech or we can go even another video and this is video that I embedded from Google. So, the videos are working, so we probably didn't use the right link. But you can see Sergey Binn talking about stuff or there is another video here again from Google actually that's a Google video that you guys -- John shot at Office 2.0.

So, that's how easy it is to create things here and what else. Oh! we have one of the big functions that other people don't have, is the ability to have a very robust back-end administration. And if we go to our admin here we'll show you some of the features. You can create sub group on the fly with few clicks of the button, you can get user rights around all your users again you don't have to be very heavy technical user to do this at all. Our system allows you to have both RSS as well as email notifications, and you can set up as many Ping Servers as you want on the fly. This is where we have our reports around Spams. Anything that gets deleted or edited it's kept in a separate database. This is our Corporate Compliance tool, which even works in Japanese in this case and you can restrict the word, the use of words and phrases, or you can actually track the use of words and phrases between the group or the entire enterprise.

So, if we go to our Dashboard, I can then give you an idea of what people are talking about between your company. So, I'm going to search what people have been talking between this group, between January and October, 2006 and there we go. So, right now we have results. The word "how" is used 209 times, the word "blog" 300 times, so I'm going to use the word, "how." I'm going to select it and I can right away tell you, how it was used, when, who used it, how many views each post got, how many comments, what was the rating and how many trackbacks were associated.

Additionally, we can give you statistics around the users. So, we can look at user statistics. We can go to -- what has been happening between January and October and I can tell you people that had most discussions or most active authors, they've already had 225 posts or the most read authors with 28,000 reads. So, this gives you better idea of how your end users are interacting with your system. We also have a very simple statistic build-in around activity of a blog. And with the system if we want to, lets say change, you're asking me about personalization. I can come over here and I can personalize what modules are turned on and off between with system. Whether those modules here for example, news, events, polls, statistics, way are they on a site, left, right, I can also hide anyone of those modules. And additionally I can then move the modules up and down between the page and lock it down.

So, people don't just go and change them as they please. So, additional functionality, if we want to change the layout we have one click button and I can change the layout from a three column to a two column view and then put it back into three columns later on, because I don't want it that way. And we have multiple templates that we can use in terms of colors. So you can choose some templates right here. The system is also multi language, so there you go. We're just going to finish with this. We can just change this from this white new additional look in. You can choose also different languages and customize it further. And the system by the way works, even on your BlackBerry. So, it's very cool. Thank you.