Guest: Alex Castro - CEO and co-founder of Plugged

Alex Castro - CEO and co-founder of Plugged
Hi! I am Alex Castro, CEO and co-founder of Pluggd and I am going to give you a demo of HearHear, the service that lets you plan exactly and precisely what you want in audio and video. The basic idea is, as there is more and more audio and video programming, it's harder to get the exact nuggets of information that you really are interested in and end up spending all this time, listening or watching stuff when you really just want to skip pass it, so that's what HearHear lets you do and that's what I am going to show you. Ready?

So, this is the plug.com website where we have a live version HearHear running, lets just click on this button, go to the demonstration section, right here I have an API Set (ph) of ESPN Sport Centre and from the description provided in the RSS feed, all we know is that it's about baseball and golf but I don't know when they are talking about golf, or how long the baseball stuff lasts. So, let's look closer and see what's going on here. Right, so we have got gasoline ad because that's what I really like when I am watching sports or listening sports. So, now I am starting to get annoyed. Now, they are starting to talk about baseball and the merinos (ph) suck this year so, I don't even care about baseball, what I really care about is how Tigers Woods is doing in the PGA championships. So, I am going to click the find tab and the player, and I am going to type in PGA, and then the seat map displays that lets me know what's related or not related to the PGA and it uses colors cold being blue and not related and red being hot and very related. And so, I can hover over here and I can see what key words we discovered using speech recognition that make us think this is related. So, this looks pretty hot, so let me just click right here and see what...

So, you can see that actually worked pretty well and another example is JT actually does like baseball, our CTO and co-founder, he is from Kansas. So, let's look for a Royals like the Kansas City of Royals. Okay this section looks pretty hot, let's start there. See you'll notice that it was hot and it was related but they actually didn't say 10 for Royals when they said a attempt for Kansas city when and we do some antique analysis over the results of the speech recognition process, I know that this is all related to the Royals, even if they don't say they were Royals. And these other areas right here, you might be wondering, well why are these kind of little warm but not quite hot? These happened to be other major league baseball game reports. So, maybe after I hear how my team is doing I might want to go check out some of the other teams but its not quite as related, so it doesn't show up hot. So, that's HearHear.